Today, the typical web browser is not a desktop PC anymore, but a smart phone. In an effort to keep pace with the trend, Google launched a mobile-first index, ranking websites based on their compatibility with mobile devices. Mobile-friendly websites use responsive web design to optimize for both PCs and mobile devices. While this is still a new trend, it’s an area of growing importance for digital marketers. Not only does this technology simplify transactions, but it also helps businesses create buzz about a product or service.
Video is king in the marketing world. Social media sites such as Facebook and LinkedIn have embraced video ads as a compelling way to reach their audience. These platforms are likely to roll out new functions in the future to match this trend. Using these tools will help businesses maintain a unified omnipresence across channels, allowing them to better understand customer behavior.
Artificial intelligence will continue to expand the possibilities of digital marketing. Chatbots, for example, will become a standard for customer service, replacing human agents more. Machine learning algorithms will allow chatbots to emulate human behavior with high accuracy. In addition, marketing will become more conversational, and chatbots will enable businesses to take advantage of this trend.
The future of digital marketing will change significantly, so it’s important to prepare for it now. Emerging technologies like AI, artificial intelligence, and SEO will continue to play an important role in marketing. As a result, businesses will be able to automate more of their digital processes and make smarter business decisions based on data analytics insights.