Adapting to the changing digital landscape requires marketers to keep pace with the latest technological trends and make the most of the increasing opportunities and challenges of a fast-changing world. With the internet becoming an increasingly social and interactive space, brands need to continually find new ways to reach customers and improve their performance. In addition to developing new technologies, marketers will also have to learn how to respond to changes in consumer behavior. Fortunately, there are many ways to do that.
One of the latest trends is video marketing. According to Forbes, video content has the potential to be a more compelling format for brands than traditional text ads. More people will watch short videos than long ones, and 68% of people will watch a brand’s video content fully. Other trends worth keeping an eye on are omnichannel commerce, shoppable-post technology, and experiential marketing.
Third-party validation is essential in building brand awareness and increasing trust with your target audience. It is also essential to build visibility and brand awareness through social media. Social media is also an integral part of B2B marketing strategies, as many buyers research businesses online before deciding which one to choose.
Another trend in digital marketing that will make the future look brighter is augmented reality. This technology allows brands to create interactive experiences, such as a virtual showroom. Ikea, for instance, has an app that allows users to view furniture before buying it. Also, consumers are becoming increasingly resistant to generic marketing messages, so brands must tailor messages to individual consumers. This can be done by using data gathered from past interactions.